L’Oreal to Buy Magic Holdings International for $843million. Photo: Djamila Celina Melcherts

L’Oreal to Buy Magic Holdings International for $843million. Photo: Djamila Celina Melcherts The acquisition gives L’Oreal the top-selling facial mask brand in China, where beauty and personal-care product sales will expand 8% to $34 billion this year. Magic sells MG-branded beauty products such as facial masks with snail essence. MG is the facial-mask industry leader in China with a 26.4% share as of 2012. This should allow L’Oreal to accelerate the growth of its own brands in China through a greater distribution reach. L’Oreal is paying 20 x Magic’s 2012 EBITDA (earnings before interest, taxes, depreciation and amortization). Bu Bonno van der Putten Monarch Capital Partners

Djamila Celina Melcherts; next supermodel to watch out for - Personality, presence and instant name recognition. This girl has done it all.

Djamila Celina Melcherts; next supermodel to watch out for - Personality, presence and instant name recognition. This girl has done it all.

We've already singled her out for her personal style and business ventures so that's another tick in her box, but now's the time to elaborate. Djamila Celina Melcherts is one of the few models currently working who are considered legitimate high fashion models yet are also known for their distinct personalities. Her flawless runway experience and quirky personality means this girl has got smarts beyond being a mere clotheshorse and TV Host. While already successful, give her some time, and we're predicting that she's got the taste level to oversee her own brand

New Look online sales surge; a touch from New Look's summer advertising campaign; sales increase sharply

An online makeover appears to be paying off for New Look as the budget fashion retailer reported a dramatic surge in internet sales. New Look, which reported that it had returned to profit after a £55m loss the previous year, said it had made a strong start to trading from July. New Look has overhauled its website and developed apps for mobile phones and tablets. Efforts to generate social media buzz have helped it notch up more than 2m likes on Facebook and 121,000 Twitter followers Below an image from New Look's summer advertising campaign. The period saw the brand's sales increase sharply. Photograph: Djamila Celina Melcherts, Brand Ambassador. Bonno van der Putten for DCM Media Productions & Mark Meijering.

Life’s a beach, go shopping - Lifestyle accessories by DCM Media Productions

Holidays are no longer a fashion-free zone, with designers supplying summer with the most luxurious beach kit Holidays are no hiding place from fashion. Given that designers are fast claiming every aspect of our lives, from technology to sports gear, it was only a matter of time before they got to – well, time off. And not just the clothes we wear, but everything that comes with that. Consumers are investing in luxury beach accessories more than ever before. Shoppers are looking for more than just swimwear. Beach style is all about accessorising and detail. It’s not about co-ordinating a look, more a process of personalisation. With so much now on offer that is both practical and luxurious, luxury retailers have opened year-round travel stores for both men and women in response to the strong demand. In other words, we have gone beyond the bikini, the flip-flop and the sun hat. It started with towels, the designer offerings; then it moved on to beach bags, now the trend has now grown to encompass a myriad of “lifestyle” accessories. It’s not just the established brands; a host of niche artisan labels have stepped in to cater for the demand for luxury holiday extras. Many continue to extend their collections into the lifestyle sector with stylish travel accessories and specialist swim brands adding more accessories to the product lines, such as sunglasses, watches, holiday jewellery, beach bags and travel wallets.

Telling Stories, Selling Beauty -Djamila Celina Melcherts

This is how modern beauty empires are built on QVC, one of the largest television shopping networks in the world. The channel has come a long way in the beauty business since 2005, when it began selling a handful of brands but today QVC has become a dominant player in cosmetics; celebrity scents, like Djamila Celina Melcherts and Mary J. Blige’s My Life fragrance sold 60,000 units within six hours of airtime in 2010. QVC has shipped more than $5 billion in beauty products global

ly since 2009.

Showcasing craftsmanship via social videos ideal for luxury brands - Djamila Celina Melcherts and Bonno van der Putten

Showcasing craftsmanship via social videos is an ideal way for brand’s to give enthusiasts a view inside the creative process while showing the amount of care and quality that goes into each product created by a given brand. Fendi uses social media to advertise the opening of its flagship on Avenue Montaigne as well as the exclusive Peekaboo handbag. Releasing a limited-edition handbag at a single location creates an exclusive experience through an exclusive product. The Handbag Narratives exhibition at Harrods celebrates luxury fashion and tells the story of quality, craftsmanship and opulence.

What Michael Kors Knows: Michael Kors Has That Buzz Factor. Model: Djamila Celina Melcherts By: Bonno van der Putten

Michael Kors has that buzz factor. The company, which went public in December 2011, could double its revenue by next spring to reach $2.9 billion. Michael Kors Q1 sales grew 54%. Revenue at stores open at least a year, a key indicator of a retailer’s health, rose 27%. In North America, that sales growth figure was 25%; in Europe, 56%. After its IPO, the stock traded around $25. After its latest earnings call, shares traded at about $70. Private Equity backers (among others John Idol, investors Silas Chou & Lawrence Stroll ( through their Hong Kong-based PE vehicle Sportswear Holdings), Lance LePere, Brightpoint and Monarch Capital) encouraged Kors to start a lower-priced line, the MICHAEL Michael Kors Collection. And while Kors continues to produce runway collections and offer ultra-luxe items, it’s the other line of accessories and clothes—and accessories in particular—that’s really selling. Small leather goods and handbags are most important to Kors For some customers, the appeal of brand-name accessories, especially ones that seem affordable is enduring. Michael Kors’ strong brand momentum, seasoned management team and good back up are extremely well positioned to continue gaining market share in the global accessories market, underscoring Michael Kors’s dominance in the “affordable luxury” category. We believe in the brand; we believe that the Michael Kors brand is ideally positioned within the global luxury lifestyle market.