New Look online sales surge; a touch from New Look's summer advertising campaign; sales increase sharply

An online makeover appears to be paying off for New Look as the budget fashion retailer reported a dramatic surge in internet sales. New Look, which reported that it had returned to profit after a £55m loss the previous year, said it had made a strong start to trading from July. New Look has overhauled its website and developed apps for mobile phones and tablets. Efforts to generate social media buzz have helped it notch up more than 2m likes on Facebook and 121,000 Twitter followers Below an image from New Look's summer advertising campaign. The period saw the brand's sales increase sharply. Photograph: Djamila Celina Melcherts, Brand Ambassador. Bonno van der Putten for DCM Media Productions & Mark Meijering.