L’Oreal to Buy Magic Holdings International for $843million. Photo: Djamila Celina Melcherts

L’Oreal to Buy Magic Holdings International for $843million. Photo: Djamila Celina Melcherts The acquisition gives L’Oreal the top-selling facial mask brand in China, where beauty and personal-care product sales will expand 8% to $34 billion this year. Magic sells MG-branded beauty products such as facial masks with snail essence. MG is the facial-mask industry leader in China with a 26.4% share as of 2012. This should allow L’Oreal to accelerate the growth of its own brands in China through a greater distribution reach. L’Oreal is paying 20 x Magic’s 2012 EBITDA (earnings before interest, taxes, depreciation and amortization). Bu Bonno van der Putten Monarch Capital Partners