zaterdag 26 oktober 2013

Instagram Introduces sample 'Sponsored' ads - Djamila Celina Melcherts DCM Ventures Bonno van der Putten Monarch Capital #Tech #Newmedia #DJ #Bookings

Social photo sharing site Instagram plans to introduce advertising in photo streams and releases a sample version Instagram has released images of sample advertising as a part of the company plans to introduce advertising to its website. The adverts will be integrated into a user's photostream, but it will have a label saying "Sponsored" where the time stamp would normally be. The release will come out on the app in the US the upcoming days to give users "a sense for the look and feel of the ads one will see According to market research, advertisers will spend $9.52 billion on social network ads worldwide this year – about 8.1% of their overall digital ad budgets. These include revenues to Twitter, Facebook, LinkedIn and other social networks. It estimates spending on mobile ads will increase 89% globally this year to reach $8.8 billion, up from $4.02 billion last year. Advertising on Instagram should help Facebook increase its lead in the mobile display advertising category, according to the research. It estimates Facebook will account for a 33.3% market share of US mobile display ad revenues this year, up from a 21.1% share last year Facebook, that rapidly acquired Instagram for $700 million last year after noticing the rapid growth of its competitor, is seeking new ways to drive revenue from mobile devices as users increasingly access digital services from wireless devices. While mobile made up 41% of ad revenue in Q2, up from 30% in the previous period, Facebook remains a at distant number 2 position in a market led by Google according to reports. Users will be able to hide promotions they don’t like, Instagram said. They can also give feedback about what doesn’t “feel right” about the ads. Instagram, the world’s most popular and fastest growing social network ever has more than 150 million users, up from more than 130 million in June. Instagram unveiled tools in July that let members embed photos and videos on outside websites, including blogs and news providers. Videos were added to the photo-sharing app in June Learn More: http://youtu.be/1Lz_DYDyQIc
and http://www.telegraph.co.uk/technology/social-media/10404485/Instagram-launches-sample-Sponsored-ad.html Instagram Introduces sample 'Sponsored' ads - Djamila Celina Melcherts DCM Ventures Bonno van der Putten Monarch Capital #Tech #Newmedia #DJ #Bookings

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