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dinsdag 3 september 2013
Victoria’s Secret opens new stores at three European airports;photo Djamila Celina Melcherts
New stores open in Lisbon, Gothenburg and Hamburg airports
Lingerie and beauty product supplier Victoria’s Secret recently opened three new beauty and accessories stores in Europe. Victoria’s Secret operates these stores in partnership with travel retailer The Nuance Group. These new stores add to the ones at Singapore Changi and the shop-in-shop one at Las Vegas McCarran International airport. Victoria’s Secret and Nuance will also open a new location in St. Petersburg at the Pulkovo airport later this year, where the retail giant obtained retail space in the newly-built passenger terminal. Earlier this year, in May, Victoria's Secret Beauty & Accessories opened its first travel retail store in Russia at the Domodedova International Airport in Moscow
With these new openings at Lisbon and Gothenburg-Landvetter airport and the recent opening in Hamburg International airport in the month of August Victoria’s Secret marks the entry to the Iberian Peninsula and German markets.
The new Victoria’s Secret stores aim to surround travellers in luxury and have modern façades with dynamic storefronts that boast an air of sophistication. The stores will also showcase both its brand identity and range of products with a “gallery of iconic black and white images and video walls broadcasting footage of the Victoria’s Secret Angels”, according to Victoria’s Secret
The airport stores obviously will focus on a fashion-forward range of beauty products and accessories designed for the modern traveller. Shoppers looking for beauty products will find fragrances like the Victoria’s Secret Bombshell, the newly-launched Fabulous collection and other products. Travel-ready items such as signature lip glosses and body-care products will also be available.
The stores also sell passport holders, phone wallets, travel adaptors and trolleys for organised travellers. Fashion essentials including scarves, sunglasses and underwear: items that are perfect for last-minute gifts are also available.
It was already pointed out earlier that the global luxury and cosmetics product makers are there to get their piece of the cake in new and emerging markets, cutting their dependence on mature markets in Europe and the U.S, where they are facing a lower consumer spendings, depressed economic environments amid the general macroeconomic slowdown.
Victoria’s Secret plans to open more stores, in addition to these ones before the end of the year
Limited Brands is very optimistic about Victoria’s Secret’s potential outside of North America whereas markets like Russia and China will be the biggest on the planet at some point
Limited Brands owns and operates through Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel. The company operates 2,629 specialty stores in the United States and its brands are sold in more than 700 company-operated and franchised additional locations world-wide