vrijdag 14 juni 2013
Shopping tomorrow; “It’s early morning on the web’
Thanks to mobile devices, today’s shoppers have access to vast amounts of data in-store. They check prices, read reviews, comparison shop and get input from their social groups. This “Mobile Moment of Truth” is the new competitive battlefield for retailers, brands, apps and e-commerce pure plays, who are all competing to win this coveted consumer. During this interactive webinar, speaker and Managing Director Monarch Capital Partners, Mr. Bonno van der Putten, will present new research being conducted by that will explain why and how millennial consumers use mobile devices in-store, as well as how franchises and e-commerce merchants can fine-tune their brands’ mobile strategies to influence shoppers at this critical moment of decision making. Join us to learn: • Results of quantitative and ethnographic research • How mobile-informed shopping is evolving in scope and form • What tools and apps mobile-informed shoppers use • What information mobile-informed shoppers seek • Showrooming and its implications for franchises and brands • Winning strategies for franchises and brands It is clear, says van der Putten that retail is going through a period of flux. From big box stores to specialty shops to online vendors, everyone's trying to figure out how to survive or how to differentiate. It has become all about the ability to adapt as technology transforms the retail landscape. "As a shopper, your basic needs don't change," says Bonno van der Putten, Managing Director of Monarch Capital Partners and retail expert . "But your behavior is dependent on the technology that's around you." Monarch identifies 9 major trends its Future of Retail report that are part of the "seismic shift" changing the retail world, and provides examples of companies that are making an impact. New pressures are taking their toll on the industry, and retailers have to adapt if they want to survive. Competition is more intense than it has ever been. With all the new channels for selling that are now available, retailers have a huge number of ways to reach consumers. Bonno van der Putten has posted several great presentations about the future of retail. "A important part of the brands of yesterday will die," says van der Putten in one of his presentations. "Some with a bang and some slowly as if from an incurable wasting disease." In his management presentations, van der Putten lays out what retailers can do to survive. He says that you have to cut costs, relentlessly strive for the best customer service and optimize stores no matter how much it hurts, and that inventory control is "as important as breathing."