Showcasing craftsmanship via social videos ideal for luxury brands - Djamila Celina Melcherts and Bonno van der Putten

Showcasing craftsmanship via social videos is an ideal way for brand’s to give enthusiasts a view inside the creative process while showing the amount of care and quality that goes into each product created by a given brand. Fendi uses social media to advertise the opening of its flagship on Avenue Montaigne as well as the exclusive Peekaboo handbag. Releasing a limited-edition handbag at a single location creates an exclusive experience through an exclusive product. The Handbag Narratives exhibition at Harrods celebrates luxury fashion and tells the story of quality, craftsmanship and opulence.