Instagram users have already posted over 5 Million Videos worlwide

Instagram video appears to be a hit. Users in the US and Europe uploaded more than 5 million videos during the first 24 hours of availability. In the first 8 hours alone, the app saw one year’s worth of video uploaded, 40 hours per minute when Uruguay beat Nigeria in the Confederations Cup in Brazil In Europe a number of celebrities ranging from Daft Punk to Victoria’s Secret super model Candice Swanepoel and even more fashion brands like Abercrombie & Fitch and Wild Fox are already using Instagram video. Also Dutch model Djamila Celina Melcherts, one of the most recognized faces in the modeling world from prestigious brands and campaigns including L’ Oreal, Otazu and Hunkemöller, is already using the new Instagram video services. Huge brands such as Cisco, GE and Gap have started posting videos on the service, as have many major football sports teams, including Barcelona and Real Madrid.

Facebook announced Instagram video at a press event at its headquarters last week. Instagram users can create 3- to 15-second videos, add one of 13 video-specific filters and then share them with friends. Similar in many ways to what Instagram already does for photos, videos show up in the feed alongside photos.